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How do you get industrial buyers to your website and how do you convert them into new customers once they get there?ThomasNet.com.The single destination for industrial sourcing, and more. Industrial buyers today have a choice. They can go to a general search engine and click around site after site, searching for all the information they need to make a purchasing decision. Or they can go to ThomasNet.com, the most direct route to industrial product and service information. ThomasNet.com will drive new prospects to your website. And we’ll make sure your site has what it takes to convert prospects into customers, no matter how they get there. To stay ahead of your competition online, you need t his level of sales support - available from your partners at ThomasNet who specialize in industrial marketing. How do you convert visitors into customers on your website? Buyers can’t buy what they can’t find. Buyers search the Internet independently for products and services before contacting potential suppliers. To win their business, your website needs to be immediately perceived as information-rich and easy to navigate. If buyers can’t find what they need in seconds, they’ll hit the Back button and go to the next site…your competitor’s. And you’ll never know it. Take action:
96% of buyers are more likely to contact suppliers who provide detailed information online about their products and services.
Catalog Navigator makes your website buyer-friendly. It creates an online catalog of your products and services. Intuitive search paths allow potential customers to find the exact information they’re looking for. This helps them establish that you have what they need before they contact you. So when they do, they’ll be ready to buy.
-Buyer Behavior E-Mail Study, ICR Research Turn your website into a powerful sales conversion tool. Buyers can search your entire product line by keyword or part number. Browse your various product categories. Compare your products side-by-side. 
Use your CAD drawings to reach engineers and close more sales.
Research shoes that when parts are specified in a product design, they get purchased 80% of the time.
Every day design engineers download CAD drawings from the Internet and CD-ROMs to insert into their product designs. Are your drawings online? Your competitors’ drawings probably are.
-Thomas CAD User Research 
With millions of CAD drawings, ThomasNet.com is the leading source for engineers - used by top companies such as Boeing, Ford, Lockheed-Martin, Kodak, NASA, 3M, and many more. ThomasNet.com gives you the opportunity to get your parts into their product designs. There’s no better way to finally get in front of the engineers.
If you don’t make your drawings available on your website and on ThomasNet.com, you’re losing sales to your competition. Get more inquiries and quotes for your custom manufacturing services.
The chance of a visitor to a website contacting a supplier doubles when product information is in a searchable format versus in a PDF.
Custom Navigator gives you an interactive website featuring your custom manufacturing services, so buyers can easily find and learn about your company online. Potential customers can evaluate your capabilities according to materials, tolerances, order volume, and other variables. They can quickly determine if you offer the custom services they need - and contact you for the quote.
-User Needs Research Study, Business OL Once your website is buyer-friendly, how do you get the right visitors? 
Get in front of your best prospects when they’re ready to buy.The largest, most qualified audience of industrial buyers relies on ThomasNet.com to find suppliers. That’s because it’s the only search engine that’s 100% focused on industry. ThomasNet.com is already the destination for many industrial buyers, with millions of visits each month. They type “ThomasNet.com” into your browser or they come through our network of industrial search sites. What’s more, we help buyers get to your information on ThomasNet.com via Google and other general search engines with our extensive search engine marketing and optimization initiatives. Who uses ThomasNet.com? Our network of industrial sites puts you in front of key decision-makers in a range of industries, such as manufacturing, engineering services, construction, government, military, transportation, communications and more. Buyers get the most relevant results in the fewest clicks.
52% of all searches on ThomasNet.com are modified by coverage area.
ThomasNet.com’s vast database of industrial categories covers the entire range of search terms buyers use to find products, services and suppliers. If you’re on ThomasNet.com, buyers who are looking for your product or service will easily find you. And will click through to your website to get more information about you.-Independent ThomasNet.com User Survey Industrial buyers often look for local suppliers. ThomasNet.com is the only search engine that allows buyers to narrow results to suppliers serving their area. This puts your company’s information in front of the local buyers you want to reach. To increase sales at your local branches or distributors, ask your ThomasNet.com rep about our new programs. 
Don’t miss sales opportunities beyond the Web.Not everyone searches online all of the time. Many buying influences, such as a plant managers and maintenance or purchasing personnel, are just as likely to pick up a directory or use a CD_ROM for their buying needs. With over 670,000 industrial buyers as subscribers, Thomas Register Regional in print and CD-ROM works with your ThomasNet.com presence in key markets nationwide. It’s a great way to reach buyers searching local or regional areas. Plus, the trusted name in industrial sourcing, Thomas Register, is still serving industrial buyers who are looking for North American manufacturers, available in print and CD-ROM/DVD. The more places buyers can find you, the more chances they have to learn about your company, visit your website and buy from you. How can you be sure your website is working for you? Get more visitors. More inquiries. More leads. And more sales. Tracking how users get to your website - and what they do there - is an important factor in improving your site’s ability to convert visitors into customers. ThomasNet website tracking solutions can help. 
Detailed reports give you a unique view of your website’s activity.How buyers get to your website and the paths they take through the site. The top keyword searches leading to your site. Your site’s most popular pages. Step 1 Measure how users interact with your website. ThomasNet offers tracking solutions that help you monitor:
Identify strengths and weaknesses. Evaluate what’s working for you on your website. Step 3 Make the changes. If a product is selling, give it more prominence. If a keyword isn’t working, change it. If a page has a high abandon rate, add a special offer. If another page is generating lots of good inquiries, make it easier to find. Get started today. It’s a simple solution that can be implemented within a few days. It all starts by talking to your ThomasNet representative. Contact a representative from our office. Pansmith Associates Corp. 842 Fifth Ave Coraopolis, PA 15108 Phone: 412/264-6002 Fax: 412/264-6199 info@trpitt.com |
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