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Is your website converting visitors into customers?

Getting more customers stars with your product information.

Before industrial buyers can make a purchasing decision, they need information about your products or services. To get it, they search online independently. And they decide whether to do business with you based on the information they can find on your website.

Your in-depth product information also helps you get found online. In fact, search engine spiders are constantly looking for good information to include in their search indexes. And trends on ThomasNet.com show that buyers are more likely to contact suppliers with detailed information and links to catalog content.

Did you know?

Industrial buyers spend from 5 to 20+ hours a week searching for information online.
-Outsell, Inc.

96% are more likely to contact suppliers who provide detailed information online.
-Buyer Behavior E-Mail Study, ICR Research

91% will seek a new supplier if a website doesn’t give them the information they need to make a purchasing decision.
-Thomas Publishing Research
What do buyers look for on your website?
What information do you provide on your website?

ThomasNet will help you deliver all the information buyers need on your website. And make it easy for buyers to find.

Your website must work harder to Convert visitors into customers.

Q: What is conversion?
A: Any action a visitor takes on your website that moves them closer to buying.
  • Selecting a product in an online catalog
  • Requesting a quote or information
  • Ordering online
  • Making a phone call
  • Downloading a spec sheet or a CAD drawing
  • E-mailing a question
  • Signing up for a newsletter

How can you make your website a conversion tool?
  1. Give buyers complete product information.
    They need to immediately know what products and services you sell. IF it’s not clear right away, they’ll hit the BACK button and go to your competition. And you’ll never know you lost the sale.
  2. Make searching for your products or services simple.
    If you’re relying on PDFs to deliver product specs, it’s time to take another approach. Buyers can’t search across your product lines if they’re posted as separate PDF data sheets.
  3. Give buyers multiple opportunities to act on what interests them.
    Once a buyer starts interacting with your site, you’re one step closer to a sale.
Here is a good example of a website that has what it takes to convert visitors into customers.

Make your products searchable on your website.
The chance of a visitor to a website contacting a supplier doubles when product information is in a searchable format versus in a PDF.
-User Needs Research Study, Business OL

Catalog Navigator creates a catalog of your products on your website that connects buyers to the information they need. In addition, Catalog Navigator gives your website intuitive search paths that allow buyers to quickly determine if you have what they’re looking for. So when they do contact you, they’ll be ready to buy.

Buyers can:
  • Search by keyword or specific product details
  • Browse your products by category
  • Contact you for more information from every catalog page
  • Download and insert your CAD drawings
  • Read descriptions and view photos of your entire product line
Buyers can compare up to five of your products side-by-side.
Buyers can search and browse your entire product line.
Buyers can use e-commerce to send you an RFQ or make a purchase.

Put your CAD drawings where engineers are looking online.

ThomasNet CAD Solutions
ThomasNet.com gives product designers and engineers access to over 10 million CAD drawings for download. Put your CAD models on ThomasNet.com and they’ll get into the buying process at the specifying stage - which is exactly where you want to be.

That’s because research shows that when parts are specified in a product design, they get purchased 80% of the time. *

Your CAD drawings will be compatible with all major CAD software, such as AutoCAD, Inventor, Pro/Engineer, SolidWorks, Solid Edge, CATIA, and Mechanical Desktop.

Design engineers will find your CAD drawings in all the resources they use, including ThomasNet.com, CADRegister.com, and on PartSpec, PlantSpec, or CADBlocks CD-ROM CAD libraries.

Making your CAD drawings downloadable leads to increased sales.

Get more inquiries and quotes for your custom manufacturing services.

Custom Navigator
Make it easy for buyers to learn about your custom manufacturing capabilities.
-Thomas CAD User Research
Custom Navigator is designed to help custom manufacturers meet the needs of industrial buyers online - and to get more business from them. When buyers go to your website, they’ll be able to search through your company’s capabilities and equipment. And a request a quote from you.

It all starts by talking to your ThomasNet representative.

Contact a representative from our office.
Pansmith Associates Corp.
615 Fifth Ave
Suite #301
Coraopolis, PA 15108

Phone: 412/264-6002
Fax: 412/264-6199
info@trpitt.com

Finding new ways to connect industrial buyers and sellers.
Combining today’s technology with a deep knowledge of product, part and service sourcing, ThomasNet is connecting buyers and sellers in new ways.


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