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Is your online catalog increasing sales?

Want to convert more visitors into customers on your website?
With Catalog Navigator, you can. Catalog Navigator puts an online catalog of products right on your website. Visitors will be able to easily search your entire product line and quickly establish if you have what they’re looking for. By the time they contact you, they’ll be ready to buy.

See a Case Study

Buyers who come to your website can:
  • Search by keyword or specific product details
  • Browse your products by category
  • Contact you for more information from every catalog page
  • Download and insert your CAD drawings
  • Read descriptions and view photos of your entire product line
ThomasNet also has an online solution for custom manufacturing companies.
Did you know?

91% of industrial buyers rely on the Internet to collect information.
-E-Commerce Trends, ICR Research

90% of industrial buyers visit the Web and eliminate potential suppliers before they even consider calling.
-B2B Magazine

Custom Navigator creates an interactive website featuring your custom manufacturing services, so buyers can easily find and learn about your company online. Potential customers can evaluate your capabilities according to materials, order volume, and other variables. This helps them quickly determine if you offer the service they’re looking for. Then they can immediately contact you for a quote.
Don’t miss selling opportunities in today’s competitive market.

Buyers are independently searching the Web right now for what you sell. They’re researching potential suppliers, comparing products from different sources, and making a short list to contact.

The percentage of buyers who would definitely contact a supplier nearly doubles when product information is searchable rather than in a PDF.
-User Needs Research, Business OL
Want to make the short list? Be sure your website gives buyers complete information to make a decision - and makes it accessible in a few clicks as possible.

Catalog Navigator makes your website buyer friendly and searchable.

What’s more, having in-depth product information on your website helps you get found online. In fact, search engine spiders are constantly looking for good information to include in their search indexes. And trends on ThomasNet.com show that buyers are more likely to contact suppliers with detailed information and links to catalog content.

Catalog Navigator helps you meet buyer expectations in ways PDFs cannot.

When buyers get to your site they expect to:
  • Easily search your entire product line.
    They don’t want to wait for a special reader to load each individual data sheet, or your whole product catalog as a PDF file. PDFs are great for printing, but not for online searching and browsing.
  • Compare your products side-by-side.
    PDFs are basically electronic paper. This makes it difficult for buyers to compare products that are on pages 4, 37, and 167 of a PDF catalog. To do it, they’d have to print out the file, which most buyers simply won’t take the time to do.
  • Find what they need and immediately contact you to buy it.
    Because a PDF file is not a web page, it doesn’t show your standard navigation bars. So even if buyers find what they need in your PDF catalog, they may not find an easy way to get back to your home page to contact you.
Catalog Navigator is an affordable full-service solution.

You provide the catalog; we’ll take care of the rest. We’ll integrate your online catalog into your existing website, or help you build a new website that features your online catalog.

What’s more, your Catalog Navigator program includes ongoing development, hosting, security, technical support, comprehensive tracking, reporting, and lead management.

Before Catalog Navigator, industrial companies would have to hire developers to create custom online applications from their product catalogs. These solutions can be very expensive to develop, difficult to implement, and costly to maintain over time.

Meet your customers’ needs with Catalog Navigator Modules.
Your can customize your Catalog Navigator program to include these modules:

Parametric Search
Let customers search your products their way.
Do your customers search for your products using specific parameters such as material, flow, or length? With the Parametric Search Module, your catalog is searchable according to the parameters your customers would naturally use. You choose how your products will be searched, using any combination of search fields including numeric range search, drop-down, and check box.

CAD Viewer Make your CAD drawings available in your online catalog.
Do your customers request CAD drawings of your products? With the CAD Viewer Module, your CAD drawings are integrated into your online catalog. Design engineers search your website for the part or product they need, download the drawing, then insert it into their design using any CAD system. Research shows that when a part gets specified into a design, 80% of the time it gets purchased.*

e-Commerce
Sell your products online 24/7.
Do your customers expect to order your products from your website? Catalog Navigator’s e-Commerce Module gives you everything you need to manage your online transactions. This includes full shopping cart functionality, RFQ links, the ability to set time-specific promotional offers, offer related products in the shopping cart, and calculate shipping charges.

*Thomas CAD User Research

Catalog Navigator Program Options:
Basic Catalog
  • Keyword search
  • Part number search
  • Drill-down browsing
  • Compare products side-by-side
  • Customizable display options
  • Offer related products
  • Information & help links
  • Request info links
  • Back-end catalog management tools
  • ThomasNet.com inclusion
  • Search engine optimization
Limited Product Catalog
  • Same features as Basic Catalog - for companies with 100 or fewer line items.
Parametric Search Module
  • Search by specific product attributes
  • All search features included in Basic Catalog
  • Customize your search form (i.e. drop-down, numeric, check box)
CAD Viewer Module
  • 2D and 3D viewing technology: pan, zoom, rotate (3D)
  • CAD file translation and download (SAT, STEP, IGES, DX, DWG)
  • Insert drawings directly into all major CAD systems: Mechanical Desktop, AutoCAD, Inventor, Pro/Engineer, Solid Edge, SolidWorks, Catia
  • 2D drawing generated from 3D solid model
e-Commerce Module
  • Full e-commerce and shopping cart functionality
  • Set time-specific promotional offers
  • RFQ links
  • Express ordering by part number
  • Offer product options in shopping cart
  • Ability to offer volume discounts
  • Calculate shipping charges
    - UPS calculator
    - Company-defined
Catalog Website Services
  • Website creation for HTML pages
  • Match look and feel of company brand
  • Integration with Catalog Navigator


Your ThomasNet representative will help you customize a program that’s right for your business.

Manage every aspect of your catalog right from your desktop.

All Catalog Navigator programs include user-friendly back-end tools that enable you to:

Make real-time updates
Add, remove, or edit products, adjust pricing, and upload images and CAD drawings. Have the flexibility to support sales and marketing efforts, as well as conduct special promotions.

Manage lead distribution
Capture inquiries. Process and distribute sales leads automatically. Send more detailed leads to your sales force to help shorten the sales cycle. Cross-sell and up-sell customers.

Track user activity
Receive real-time activity reports. Learn which pages get the most activity, which links get the most clicks, and more. By tracking buyer behavior, you can make changes to your site that will lead to more sales.

It all starts by talking to your ThomasNet representative.

Contact a representative from our office.
Pansmith Associates Corp.
615 Fifth Ave
Suite #301
Coraopolis, PA 15108

Phone: 412/264-6002
Fax: 412/264-6199
info@trpitt.com


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